My new role at RE Sydney

Two weeks ago I started my new role as Creative Director for RE Sydney – M&C Saatchi's internationally renowned brand consultancy.

After seven wonderful years at Interbrand Australia, it was time for me to try something new before the complacency set in and I lost my ability to innovate. It's important to me to shake things up when things get too comfortable.

RE has been the agency that kept us on our toes at Interbrand, formerly under the creative leadership of Jason Little. It's a great accolade to have been invited to join the family by Managing Director, Patrick Guerrera. The team has been more than welcoming so far and I'm excited to see what amazing brands we can make together. Oh, and instead of Telstra, I'll be working for their main competitor, Optus, which should be interesting :)