Once in a while life presents an opportunity that you simply have to follow. For me, that is to become Creative Director for branding studio, Gretel, in New York. After ten years in Australia, it was a tough decision to leave this life behind to start a new adventure in New York but it’s been a life long ambition of mine and Gretel is a studio I’ve been in love with for the past 12 months. So, I’m taking the plunge and the adventure.
Australia has been good to me and I’ll be indebted to the opportunities it has given me - this being one of them. I learned my entire branding career here and owe a debt of gratitude to some very good people. But for me, now is time to get scared again, to be a small fish in a big city and to learn new tricks.
It’s only been a short time at Re and that’s sad. I’ll miss my guys very dearly. Every one of them is amazingly talented, hard working and hilarious. And, while it’s only been 15 months, it’s been a rollercoaster of a ride. We’ve reinvented the place and done some amazing work together. I know it’s only going to get even better. Every day has been a joy. I’ll miss Re culture more than anything. Thanks for having me.
So, on 20 December I leave these shores for a wintery christmas in Manchester, Snowboarding in Europe and then braving the New York winter in February – just to make sure I show up super pale! But don’t worry, I’ll be back, I’m a citizen you know?
Thanks everybody. For everything.
It’s been amazing.