Background

Every day, behind the scenes, complicated IT systems keep the world ticking and nobody notices. Until, of course, something goes wrong.

IR makes a piece of software called Prognosis which proactively spots small problems before they become big ones.

IR

Brand identity

IR is a tech company with a product called Prognosis. It’s designed to make IT systems simpler, but the thing is, the product and the problems it solves are pretty complicated.

In a nutshell, Prognosis is a piece of software that improves the systems that underpin our enterprises, workplaces and everyday lives. It helps call centres maintain good voice quality, payment technology run smoothly and can even prevent hackers from accessing your details.

It’s a great product, but the benefits were getting lost in a sea of jargon and category clichés. IR were having trouble explaining the benefits to their customers, so they called us to help them humanise these complex digital problems, communicate what they do, and tell some great stories about Prognosis coming to the rescue.

We defined IR’s role as the optimiser – making complex systems work at their best. The identity tells engaging stories of optimisation, using blue and red dots to denote things that are optimal and sub-optimal, in a fun and accessible way.