AICD
Brand Identity

The Australian Instutute of Company Directors is an education body which teaches company directors about their responsibilities, and how to perform their best.

We studied the modern business aesthetic of contemporary business magazines and newspapers. The idea of using editorial illustrations to describe notions fixed their problem of having no imagery except photos of presentation rooms and abstract stacked stones. Editorial illustration allowed them to illustrate course descriptions whilst delivering a form of wit and intelligence for the target audience.

 

Awards

  • Distinction AGDA 2010 Illustration

 

Designed at Interbrand