http://www.chrismaclean.co.uk Chris Maclean Thu, 26 Apr 2012 03:57:01 +0000 http://www.chrismaclean.co.uk en http://www.chrismaclean.co.uk/QAGOMA http://www.chrismaclean.co.uk/following/chrismaclean.co.uk/QAGOMA Thu, 26 Apr 2012 03:57:01 +0000 Chris Maclean 3282071 <img src="http://payload49.cargocollective.com/1/1/42135/3282071/00_QAGOMA_LR1.jpg" width="630" height="358" width_o="630" height_o="358" src_o="http://payload49.cargocollective.com/1/1/42135/3282071/00_QAGOMA_LR1_o.jpg" data-mid="16828499" border="0" align="left"/><img src="http://payload49.cargocollective.com/1/1/42135/3282071/03_GOMA-door.jpg" width="630" height="543" width_o="630" height_o="543" src_o="http://payload49.cargocollective.com/1/1/42135/3282071/03_GOMA-door_o.jpg" data-mid="16828500" border="0" align="left"/><img src="http://payload49.cargocollective.com/1/1/42135/3282071/05_QAGOMA_FlyPosters.jpg" width="630" height="531" width_o="630" height_o="531" src_o="http://payload49.cargocollective.com/1/1/42135/3282071/05_QAGOMA_FlyPosters_o.jpg" data-mid="16828502" border="0" align="left"/><img src="http://payload49.cargocollective.com/1/1/42135/3282071/06_QAGOMA_Lanyard_QAGOMA.jpg" width="630" height="553" width_o="630" height_o="553" src_o="http://payload49.cargocollective.com/1/1/42135/3282071/06_QAGOMA_Lanyard_QAGOMA_o.jpg" data-mid="16828503" border="0" align="left"/><img src="http://payload49.cargocollective.com/1/1/42135/3282071/07_QAGOMA_Pencils.jpg" width="630" height="288" width_o="630" height_o="288" src_o="http://payload49.cargocollective.com/1/1/42135/3282071/07_QAGOMA_Pencils_o.jpg" data-mid="16828504" border="0" align="left"/><img src="http://payload49.cargocollective.com/1/1/42135/3282071/08_QAGOMA_Badges.jpg" width="630" height="435" width_o="630" height_o="435" src_o="http://payload49.cargocollective.com/1/1/42135/3282071/08_QAGOMA_Badges_o.jpg" data-mid="16828506" border="0" align="left"/><img src="http://payload49.cargocollective.com/1/1/42135/3282071/09_Letterhead_Cropped.jpg" width="630" height="420" width_o="630" height_o="420" src_o="http://payload49.cargocollective.com/1/1/42135/3282071/09_Letterhead_Cropped_o.jpg" data-mid="16828507" border="0" align="left"/><img src="http://payload49.cargocollective.com/1/1/42135/3282071/10_QAGOMA_Letterhead.jpg" width="630" height="765" width_o="630" height_o="765" src_o="http://payload49.cargocollective.com/1/1/42135/3282071/10_QAGOMA_Letterhead_o.jpg" data-mid="16828509" border="0" align="left"/><img src="http://payload49.cargocollective.com/1/1/42135/3282071/11_QAGOMA_SaltPepper.jpg" width="630" height="429" width_o="630" height_o="429" src_o="http://payload49.cargocollective.com/1/1/42135/3282071/11_QAGOMA_SaltPepper_o.jpg" data-mid="16828511" border="0" align="left"/><img src="http://payload49.cargocollective.com/1/1/42135/3282071/12_QAGOMA_White_Cup_x2.jpg" width="630" height="411" width_o="630" height_o="411" src_o="http://payload49.cargocollective.com/1/1/42135/3282071/12_QAGOMA_White_Cup_x2_o.jpg" data-mid="16828512" border="0" align="left"/><img src="http://payload49.cargocollective.com/1/1/42135/3282071/13_QAGOMA_APP.jpg" width="630" height="465" width_o="630" height_o="465" src_o="http://payload49.cargocollective.com/1/1/42135/3282071/13_QAGOMA_APP_o.jpg" data-mid="16828514" border="0" align="left"/><img src="http://payload49.cargocollective.com/1/1/42135/3282071/14_QAGOMA_AdShel1.jpg" width="630" height="840" width_o="630" height_o="840" src_o="http://payload49.cargocollective.com/1/1/42135/3282071/14_QAGOMA_AdShel1_o.jpg" data-mid="16828517" border="0" align="left"/><img src="http://payload49.cargocollective.com/1/1/42135/3282071/15_QAGOMA_AdShel2.jpg" width="630" height="840" width_o="630" height_o="840" src_o="http://payload49.cargocollective.com/1/1/42135/3282071/15_QAGOMA_AdShel2_o.jpg" data-mid="16828519" border="0" align="left"/> The challenge was to reposition its two sites, the Queensland Art Gallery (QAG) and Gallery of Modern Art (GOMA) into a single QAGOMA brand for the first time. QAG is classical art, GOMA contemporary. Inspired by the idea of Yin and Yang, we created a strikingly simple visual and verbal system that pulls the two brands together whilst simultaneously celebrating their differences. Identifying a unique situation, we treated QAG and GOMA as two siblings with distinct personalities, rather than two separate galleries or buildings. By thinking of QAG and GOMA in this way, we can create a fascinating brand experience that revolves around the conversation and interplay between the two, giving visitors a more rounded and unique experience. Language played a major part in the concept and the execution. No matter which gallery the visitor is in, the other can provide a point of view. The identity system is designed to accentuate the different perspectives each provides by folding around corners, up steps or by splitting in half across surfaces. The new brand will be rolled out gradually over the next six months with restaurants and cafes the first to take on the new identity. You can read more about the launch in Desktop Magazine’s March issue. Created with Chris Maclean, Eric Ng, Diana Chirillas, Andy Wright, Jake Smallman, Mike Tosetto and the wonderful team at Interbrand Australia. http://www.chrismaclean.co.uk/Alzheimer-s-Australia-1 http://www.chrismaclean.co.uk/following/chrismaclean.co.uk/Alzheimer-s-Australia-1 Wed, 23 Nov 2011 12:21:39 +0000 Chris Maclean 2352384 <img src="http://payload2.cargocollective.com/1/1/42135/2352384/LOGO_ANIMATION.gif" width="630" height="200" width_o="630" height_o="200" src_o="http://payload2.cargocollective.com/1/1/42135/2352384/LOGO_ANIMATION_o.gif" data-mid="11820795" border="0" align="left"/><img src="http://payload2.cargocollective.com/1/1/42135/2352384/Alz_LOGOs.png" width="630" height="569" width_o="630" height_o="569" src_o="http://payload2.cargocollective.com/1/1/42135/2352384/Alz_LOGOs_o.png" data-mid="11820785" border="0" align="left"/><img src="http://payload2.cargocollective.com/1/1/42135/2352384/Alz_Covers3.jpg" width="630" height="400" width_o="630" height_o="400" src_o="http://payload2.cargocollective.com/1/1/42135/2352384/Alz_Covers3_o.jpg" data-mid="11820784" border="0" align="left"/><img src="http://payload2.cargocollective.com/1/1/42135/2352384/9_Literature_A4_Spread011.jpg" width="630" height="400" width_o="630" height_o="400" src_o="http://payload2.cargocollective.com/1/1/42135/2352384/9_Literature_A4_Spread011_o.jpg" data-mid="11820781" border="0" align="left"/><img src="http://payload2.cargocollective.com/1/1/42135/2352384/10_Literature_A4_Spread021.jpg" width="630" height="400" width_o="630" height_o="400" src_o="http://payload2.cargocollective.com/1/1/42135/2352384/10_Literature_A4_Spread021_o.jpg" data-mid="11820779" border="0" align="left"/><img src="http://payload2.cargocollective.com/1/1/42135/2352384/11_Literature_A4_Spread031.jpg" width="630" height="400" width_o="630" height_o="400" src_o="http://payload2.cargocollective.com/1/1/42135/2352384/11_Literature_A4_Spread031_o.jpg" data-mid="11820777" border="0" align="left"/><img src="http://payload2.cargocollective.com/1/1/42135/2352384/12_Symbols2.jpg" width="630" height="400" width_o="630" height_o="400" src_o="http://payload2.cargocollective.com/1/1/42135/2352384/12_Symbols2_o.jpg" data-mid="11820775" border="0" align="left"/><img src="http://payload2.cargocollective.com/1/1/42135/2352384/13_billboardA.jpg" width="630" height="550" width_o="630" height_o="550" src_o="http://payload2.cargocollective.com/1/1/42135/2352384/13_billboardA_o.jpg" data-mid="11820773" border="0" align="left"/><img src="http://payload2.cargocollective.com/1/1/42135/2352384/15_ADSHEL.jpg" width="630" height="400" width_o="630" height_o="400" src_o="http://payload2.cargocollective.com/1/1/42135/2352384/15_ADSHEL_o.jpg" data-mid="11820772" border="0" align="left"/><img src="http://payload2.cargocollective.com/1/1/42135/2352384/16__KeepCup.jpg" width="630" height="550" width_o="630" height_o="550" src_o="http://payload2.cargocollective.com/1/1/42135/2352384/16__KeepCup_o.jpg" data-mid="11820771" border="0" align="left"/><img src="http://payload2.cargocollective.com/1/1/42135/2352384/17_Surfboard.jpg" width="630" height="400" width_o="630" height_o="400" src_o="http://payload2.cargocollective.com/1/1/42135/2352384/17_Surfboard_o.jpg" data-mid="11820770" border="0" align="left"/><img src="http://payload2.cargocollective.com/1/1/42135/2352384/18_ball.jpg" width="630" height="400" width_o="630" height_o="400" src_o="http://payload2.cargocollective.com/1/1/42135/2352384/18_ball_o.jpg" data-mid="11820769" border="0" align="left"/><img src="http://payload2.cargocollective.com/1/1/42135/2352384/21_Badges.jpg" width="630" height="400" width_o="630" height_o="400" src_o="http://payload2.cargocollective.com/1/1/42135/2352384/21_Badges_o.jpg" data-mid="11820768" border="0" align="left"/><img src="http://payload2.cargocollective.com/1/1/42135/2352384/22_Wristbands_NEW.jpg" width="630" height="334" width_o="630" height_o="334" src_o="http://payload2.cargocollective.com/1/1/42135/2352384/22_Wristbands_NEW_o.jpg" data-mid="11820766" border="0" align="left"/><img src="http://payload2.cargocollective.com/1/1/42135/2352384/23_AlzheimersUSB2.jpg" width="630" height="438" width_o="630" height_o="438" src_o="http://payload2.cargocollective.com/1/1/42135/2352384/23_AlzheimersUSB2_o.jpg" data-mid="11820763" border="0" align="left"/><img src="http://payload2.cargocollective.com/1/1/42135/2352384/Ita_Launch.jpg" width="630" height="420" width_o="630" height_o="420" src_o="http://payload2.cargocollective.com/1/1/42135/2352384/Ita_Launch_o.jpg" data-mid="11820798" border="0" align="left"/><img src="http://payload2.cargocollective.com/1/1/42135/2352384/2_Launch2.jpg" width="630" height="400" width_o="630" height_o="400" src_o="http://payload2.cargocollective.com/1/1/42135/2352384/2_Launch2_o.jpg" data-mid="11820794" border="0" align="left"/><img src="http://payload2.cargocollective.com/1/1/42135/2352384/3_Launch1.jpg" width="630" height="400" width_o="630" height_o="400" src_o="http://payload2.cargocollective.com/1/1/42135/2352384/3_Launch1_o.jpg" data-mid="11820793" border="0" align="left"/><img src="http://payload2.cargocollective.com/1/1/42135/2352384/4_Launch41.jpg" width="630" height="400" width_o="630" height_o="400" src_o="http://payload2.cargocollective.com/1/1/42135/2352384/4_Launch41_o.jpg" data-mid="11820789" border="0" align="left"/><img src="http://payload2.cargocollective.com/1/1/42135/2352384/5_Launch5.jpg" width="630" height="400" width_o="630" height_o="400" src_o="http://payload2.cargocollective.com/1/1/42135/2352384/5_Launch5_o.jpg" data-mid="11820788" border="0" align="left"/><img src="http://payload2.cargocollective.com/1/1/42135/2352384/6_Launch6.jpg" width="630" height="400" width_o="630" height_o="400" src_o="http://payload2.cargocollective.com/1/1/42135/2352384/6_Launch6_o.jpg" data-mid="11820786" border="0" align="left"/> By 2030, Alzheimer’s could kill more Australians than any other disease. And, currently, there is no cure. To help increase awareness and the level of funding afforded to Alzheimer’s Disease and other forms of dementia, we had to create a brand that could cut through the clutter of the charity landscape. A brand with a fighting spirit at its heart. A brand designed to create a movement. The identity is bold, simple, clear, and, deliberately, very easy to manage. Using just two colours and, often, only four words. It features a flexible logo that changes and evolves to communicate different messages. From fighting to funding, to research and education - whatever the topic, we have a logo to carry that message. At 6am this morning, a team of Interbranders headed down to Canberra to march on Parliament House as part of a high impact brand launch. They were joined by the Alzheimer’s Australia team, Ita Buttrose, and hundreds of passionate supporters. The march heralded not only the launch of the new brand identity, but the “bloody great big bomb” we were told to set off by the organisations president, Glenn Rees. It's been a very proud day for our agency. A day that we hope signals a vital change of attitude towards an issue that, to some degree, affect every one of us. http://www.chrismaclean.co.uk/Telstra http://www.chrismaclean.co.uk/following/chrismaclean.co.uk/Telstra Wed, 23 Nov 2011 12:10:04 +0000 Chris Maclean 2352322 <img src="http://payload2.cargocollective.com/1/1/42135/2352322/12.gif" width="630" height="400" width_o="630" height_o="400" src_o="http://payload2.cargocollective.com/1/1/42135/2352322/12_o.gif" data-mid="11820457" border="0" align="left"/><img src="http://payload2.cargocollective.com/1/1/42135/2352322/tel_0004_Layer 1.jpg" width="630" height="400" width_o="630" height_o="400" src_o="http://payload2.cargocollective.com/1/1/42135/2352322/tel_0004_Layer 1_o.jpg" data-mid="14665342" border="0" align="left"/><img src="http://payload2.cargocollective.com/1/1/42135/2352322/tel_0016_Layer 2.jpg" width="630" height="400" width_o="630" height_o="400" src_o="http://payload2.cargocollective.com/1/1/42135/2352322/tel_0016_Layer 2_o.jpg" data-mid="14665354" border="0" align="left"/><img src="http://payload2.cargocollective.com/1/1/42135/2352322/tel_0012_Layer 6.jpg" width="630" height="400" width_o="630" height_o="400" src_o="http://payload2.cargocollective.com/1/1/42135/2352322/tel_0012_Layer 6_o.jpg" data-mid="14665350" border="0" align="left"/><img src="http://payload2.cargocollective.com/1/1/42135/2352322/tel_0014_Layer 4.jpg" width="630" height="400" width_o="630" height_o="400" src_o="http://payload2.cargocollective.com/1/1/42135/2352322/tel_0014_Layer 4_o.jpg" data-mid="14665352" border="0" align="left"/><img src="http://payload2.cargocollective.com/1/1/42135/2352322/tel_0008_Layer 10.jpg" width="630" height="400" width_o="630" height_o="400" src_o="http://payload2.cargocollective.com/1/1/42135/2352322/tel_0008_Layer 10_o.jpg" data-mid="14665346" border="0" align="left"/><img src="http://payload2.cargocollective.com/1/1/42135/2352322/tel_0009_Layer 9.jpg" width="630" height="400" width_o="630" height_o="400" src_o="http://payload2.cargocollective.com/1/1/42135/2352322/tel_0009_Layer 9_o.jpg" data-mid="14665347" border="0" align="left"/><img src="http://payload2.cargocollective.com/1/1/42135/2352322/tel_0015_Layer 3.jpg" width="630" height="400" width_o="630" height_o="400" src_o="http://payload2.cargocollective.com/1/1/42135/2352322/tel_0015_Layer 3_o.jpg" data-mid="14665353" border="0" align="left"/><img src="http://payload2.cargocollective.com/1/1/42135/2352322/tel_0011_Layer 7.jpg" width="630" height="400" width_o="630" height_o="400" src_o="http://payload2.cargocollective.com/1/1/42135/2352322/tel_0011_Layer 7_o.jpg" data-mid="14665349" border="0" align="left"/><img src="http://payload2.cargocollective.com/1/1/42135/2352322/tel_0010_Layer 8.jpg" width="630" height="400" width_o="630" height_o="400" src_o="http://payload2.cargocollective.com/1/1/42135/2352322/tel_0010_Layer 8_o.jpg" data-mid="14665348" border="0" align="left"/><img src="http://payload2.cargocollective.com/1/1/42135/2352322/tel_0013_Layer 5.jpg" width="630" height="400" width_o="630" height_o="400" src_o="http://payload2.cargocollective.com/1/1/42135/2352322/tel_0013_Layer 5_o.jpg" data-mid="14665351" border="0" align="left"/><img src="http://payload2.cargocollective.com/1/1/42135/2352322/712.jpg" width="630" height="400" width_o="630" height_o="400" src_o="http://payload2.cargocollective.com/1/1/42135/2352322/712_o.jpg" data-mid="11820448" border="0" align="left"/><img src="http://payload2.cargocollective.com/1/1/42135/2352322/tel_0006_Vector Smart Object.jpg" width="630" height="400" width_o="630" height_o="400" src_o="http://payload2.cargocollective.com/1/1/42135/2352322/tel_0006_Vector Smart Object_o.jpg" data-mid="14665344" border="0" align="left"/><img src="http://payload2.cargocollective.com/1/1/42135/2352322/89.jpg" width="630" height="400" width_o="630" height_o="400" src_o="http://payload2.cargocollective.com/1/1/42135/2352322/89_o.jpg" data-mid="11820444" border="0" align="left"/><img src="http://payload2.cargocollective.com/1/1/42135/2352322/ads1.jpg" width="630" height="461" width_o="630" height_o="461" src_o="http://payload2.cargocollective.com/1/1/42135/2352322/ads1_o.jpg" data-mid="11820442" border="0" align="left"/><img src="http://payload2.cargocollective.com/1/1/42135/2352322/tel_0000_Layer 15.jpg" width="630" height="400" width_o="630" height_o="400" src_o="http://payload2.cargocollective.com/1/1/42135/2352322/tel_0000_Layer 15_o.jpg" data-mid="14665338" border="0" align="left"/><img src="http://payload2.cargocollective.com/1/1/42135/2352322/tel_0001_Layer 14.jpg" width="630" height="400" width_o="630" height_o="400" src_o="http://payload2.cargocollective.com/1/1/42135/2352322/tel_0001_Layer 14_o.jpg" data-mid="14665339" border="0" align="left"/><img src="http://payload2.cargocollective.com/1/1/42135/2352322/tel_0002_Layer 13.jpg" width="630" height="400" width_o="630" height_o="400" src_o="http://payload2.cargocollective.com/1/1/42135/2352322/tel_0002_Layer 13_o.jpg" data-mid="14665340" border="0" align="left"/><img src="http://payload2.cargocollective.com/1/1/42135/2352322/tel_0003_Layer 12.jpg" width="630" height="400" width_o="630" height_o="400" src_o="http://payload2.cargocollective.com/1/1/42135/2352322/tel_0003_Layer 12_o.jpg" data-mid="14665341" border="0" align="left"/> We’ve helped Telstra evolve its brand identity as part of the biggest change to the company since its transition from Telecom in 1993. After so many years of blue and orange, Telstra wanted a new identity that captured the diversity of its products, services and customers and created a stronger and more emotional connection with its customers. We chose colour to reflect the energy, diversity and emotion that customers experience when all the different parts of their lives are better connected. The result is an identity that incorporates the full spectrum of colours, tones and emotions, so now Telstra can communicate with greater meaning and with the flexibility to talk to different customers at different times, in a manner that’s not only relevant but also engaging. http://www.chrismaclean.co.uk/TQUAL http://www.chrismaclean.co.uk/following/chrismaclean.co.uk/TQUAL Tue, 03 May 2011 13:16:16 +0000 Chris Maclean 1390275 <img src="http://payload.cargocollective.com/1/1/42135/1390275/tqual1.gif" width="670" height="500" width_o="670" height_o="500" src_o="http://payload.cargocollective.com/1/1/42135/1390275/tqual1_o.gif" data-mid="6765572" border="0" align="left"/> Tourism Quality mark TQUAL is the new mark of quality for the Australian tourism industry. It will be awarded to tourism operators who comply with the the standards set out by the Australian government. Shown is the logo and extended visual language. Designed at Interbrand Designed with Andi Yanto and Joao Peres <img src="http://payload.cargocollective.com/1/1/42135/1390275/tqual2.gif" width="670" height="932" width_o="670" height_o="932" src_o="http://payload.cargocollective.com/1/1/42135/1390275/tqual2_o.gif" data-mid="6765574" border="0" align="left"/> http://www.chrismaclean.co.uk/Griffin-signage http://www.chrismaclean.co.uk/following/chrismaclean.co.uk/Griffin-signage Tue, 22 Mar 2011 04:09:59 +0000 Chris Maclean 1084962 <img src="http://payload.cargocollective.com/1/1/42135/1084962/Griffin_2011_Foyer_000010.jpg" width="520" height="477" width_o="520" height_o="477" src_o="http://payload.cargocollective.com/1/1/42135/1084962/Griffin_2011_Foyer_000010_o.jpg" data-mid="5211604" border="0" align="left"/> Theatre signage As part of our ongoing relationship with Griffin Theatre Company, we have been involved in producing exterior and interior signage for the theatre. A simple yet effective execution was applied to the building exterior using the GTC logo and the venue name - SBW Stables Theatre. Inside the venue, we created the biggest word matrix yet for Griffin. The word matrices form the backbone of the Griffin identity. The matrix runs over all three toilet doors and vertically reads 'Accesible', 'Male' and 'Female', to signpost each toilet, and Griffin on the wall's corner. The interior type was all hand painted by a local signwriter. <img src="http://payload.cargocollective.com/1/1/42135/1084962/Griffin_2011_Foyer_007327.jpg" width="520" height="780" width_o="520" height_o="780" src_o="http://payload.cargocollective.com/1/1/42135/1084962/Griffin_2011_Foyer_007327_o.jpg" data-mid="5211609" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/42135/1084962/griffin-interior.jpg" width="520" height="350" width_o="520" height_o="350" src_o="http://payload.cargocollective.com/1/1/42135/1084962/griffin-interior_o.jpg" data-mid="5223772" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/42135/1084962/Griffin_2011_Foyer_000012.jpg" width="520" height="976" width_o="520" height_o="976" src_o="http://payload.cargocollective.com/1/1/42135/1084962/Griffin_2011_Foyer_000012_o.jpg" data-mid="5211606" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/42135/1084962/Griffin_2011_Foyer_007409.jpg" width="520" height="347" width_o="520" height_o="347" src_o="http://payload.cargocollective.com/1/1/42135/1084962/Griffin_2011_Foyer_007409_o.jpg" data-mid="5211611" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/42135/1084962/Griffin_2011_Foyer_007415.jpg" width="520" height="347" width_o="520" height_o="347" src_o="http://payload.cargocollective.com/1/1/42135/1084962/Griffin_2011_Foyer_007415_o.jpg" data-mid="5211612" border="0" align="left"/> Designed with Andrew Droog and Malin Holmstrom Interior architecture by Tonkin Zulaikha Greer Architects Photography by Brett Boardman http://www.chrismaclean.co.uk/Alzheimer-s-Australia http://www.chrismaclean.co.uk/following/chrismaclean.co.uk/Alzheimer-s-Australia Mon, 20 Sep 2010 12:41:56 +0000 Chris Maclean 645571 Television Commercial It's not every day that we get to put our creativity to good use on something truly worthwhile. Alzheimer's Australia gave me that opportunity by asking Interbrand to produce a TVC to raise awareness for National Dementia Week in Australia. Due to a low budget, the ad was originally briefed as a series of stills. We couldn't help but feel that we could do better than that, especially for such a good cause. We set about applying a little design thinking to solve the problem of how to shoot the ad within budget. The solution was to use a Canon 5D setup and ask a lot of favours. These amazing SLR cameras, which are capable of shooting full HD video, are becoming more and more commonplace in professional video production due to their affordability, compactness, lenses and amazing quality. It wasn't difficult to find people who wanted to be involved with the project. Alzheimer's disease affects 250,000 Australian and this number is rising. At Interbrand, we're delighted to have been able to contribute to the awareness of this terrible disease. Hopefully the ad will do its job. Pass it on. Created at Interbrand Co-written by Christopher Doyle http://www.chrismaclean.co.uk/Fred-International http://www.chrismaclean.co.uk/following/chrismaclean.co.uk/Fred-International Fri, 10 Sep 2010 04:03:12 +0000 Chris Maclean 624944 <img src="http://payload.cargocollective.com/1/1/42135/624944/Fred-on-the-harbour-1.jpg" width="650" height="388" width_o="650" height_o="388" src_o="http://payload.cargocollective.com/1/1/42135/624944/Fred-on-the-harbour-1_o.jpg" data-mid="2893039" border="0" align="left"/> Fred International Poster and magazine spreads for Fred International – an Australian brand which imports and sells scandinavian furniture. Designed at War Design Brand designed by Clinton Duncan Also with Emilie Mottet <img src="http://payload.cargocollective.com/1/1/42135/624944/Fred-Poster-Face-1.jpg" width="650" height="478" width_o="650" height_o="478" src_o="http://payload.cargocollective.com/1/1/42135/624944/Fred-Poster-Face-1_o.jpg" data-mid="2893040" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/42135/624944/fredzine_01-5.jpg" width="650" height="461" width_o="650" height_o="461" src_o="http://payload.cargocollective.com/1/1/42135/624944/fredzine_01-5_o.jpg" data-mid="2893041" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/42135/624944/fredzine_01-11.jpg" width="650" height="461" width_o="650" height_o="461" src_o="http://payload.cargocollective.com/1/1/42135/624944/fredzine_01-11_o.jpg" data-mid="2893043" border="0" align="left"/> http://www.chrismaclean.co.uk/Come-Say-Hello http://www.chrismaclean.co.uk/following/chrismaclean.co.uk/Come-Say-Hello Wed, 14 Jul 2010 11:20:17 +0000 Chris Maclean 511472 <img src="http://payload.cargocollective.com/1/1/42135/511472/comesayhello.jpg" width="420" height="432" width_o="420" height_o="432" src_o="http://payload.cargocollective.com/1/1/42135/511472/comesayhello_o.jpg" data-mid="2330913" border="0" align="left"/> Degree show website Being so far from London meant that few agencies would attend our degree show, so we created a virtual one. To achieve this, we put everyone's face in a grid with a simple instruction 'Mingle'. When the mouse passes over each face, they say hello. Clicking a face opens a new window where they can see that person's work, watch a short video and send an email. When the window is closed, they say goodbye. At the degree show we gave out sticker sheets and a blank business card prompting them to fill the card with their favorite designers. The website earned runner up in the 'student website of the year' competition. [launch site] Designed with Alistair Dance and Christopher Stevenson http://www.chrismaclean.co.uk/The-Chase http://www.chrismaclean.co.uk/following/chrismaclean.co.uk/The-Chase Wed, 14 Jul 2010 11:11:16 +0000 Chris Maclean 511466 <img src="http://payload.cargocollective.com/1/1/42135/511466/fm_invite.jpg" width="520" height="300" width_o="520" height_o="300" src_o="http://payload.cargocollective.com/1/1/42135/511466/fm_invite_o.jpg" data-mid="2330884" border="0" align="left"/> Party invitation We threw a party for our clients at The National Football Museum which The Chase designed. This was the invitation – a pastiche football ticket complete with foil blocked logos and perforated tear slip. Designed at The Chase http://www.chrismaclean.co.uk/Tourism-Australia http://www.chrismaclean.co.uk/following/chrismaclean.co.uk/Tourism-Australia Wed, 14 Jul 2010 05:03:10 +0000 Chris Maclean 511066 <img src="http://payload.cargocollective.com/1/1/42135/511066/TAbook_Cover.jpg" width="670" height="446" width_o="2048" height_o="1365" src_o="http://payload.cargocollective.com/1/1/42135/511066/TAbook_Cover_o.jpg" data-mid="2329157" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/42135/511066/TAbook_Pages04-05.jpg" width="670" height="446" width_o="2048" height_o="1365" src_o="http://payload.cargocollective.com/1/1/42135/511066/TAbook_Pages04-05_o.jpg" data-mid="2329159" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/42135/511066/TAbook_Pages06-07.jpg" width="670" height="446" width_o="2048" height_o="1365" src_o="http://payload.cargocollective.com/1/1/42135/511066/TAbook_Pages06-07_o.jpg" data-mid="2329163" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/42135/511066/TAbook_Pages10-11.jpg" width="670" height="500" width_o="670" height_o="500" src_o="http://payload.cargocollective.com/1/1/42135/511066/TAbook_Pages10-11_o.jpg" data-mid="2329166" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/42135/511066/TAbook_Pages12-13.jpg" width="670" height="500" width_o="670" height_o="500" src_o="http://payload.cargocollective.com/1/1/42135/511066/TAbook_Pages12-13_o.jpg" data-mid="2329176" border="0" align="left"/>{image <img src="http://payload.cargocollective.com/1/1/42135/511066/TAbook_Pages08-09.jpg" width="670" height="446" width_o="2048" height_o="1365" src_o="http://payload.cargocollective.com/1/1/42135/511066/TAbook_Pages08-09_o.jpg" data-mid="2329165" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/42135/511066/TAbook_Pages24-25_15.jpg" width="670" height="500" width_o="670" height_o="500" src_o="http://payload.cargocollective.com/1/1/42135/511066/TAbook_Pages24-25_15_o.jpg" data-mid="2329241" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/42135/511066/TAbook_Pages14-15.jpg" width="670" height="500" width_o="670" height_o="500" src_o="http://payload.cargocollective.com/1/1/42135/511066/TAbook_Pages14-15_o.jpg" data-mid="2329178" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/42135/511066/TAbook_Pages18-19.jpg" width="670" height="500" width_o="670" height_o="500" src_o="http://payload.cargocollective.com/1/1/42135/511066/TAbook_Pages18-19_o.jpg" data-mid="2329186" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/42135/511066/TAbook_Pages32-33.jpg" width="670" height="500" width_o="670" height_o="500" src_o="http://payload.cargocollective.com/1/1/42135/511066/TAbook_Pages32-33_o.jpg" data-mid="2329167" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/42135/511066/TAbook_Pages34-35.jpg" width="670" height="500" width_o="670" height_o="500" src_o="http://payload.cargocollective.com/1/1/42135/511066/TAbook_Pages34-35_o.jpg" data-mid="2329168" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/42135/511066/TAbook_Pages20-21.jpg" width="670" height="500" width_o="670" height_o="500" src_o="http://payload.cargocollective.com/1/1/42135/511066/TAbook_Pages20-21_o.jpg" data-mid="2329215" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/42135/511066/TAbook_Pages24-25.jpg" width="670" height="446" width_o="2048" height_o="1365" src_o="http://payload.cargocollective.com/1/1/42135/511066/TAbook_Pages24-25_o.jpg" data-mid="2329218" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/42135/511066/TAbook_Pages30-31.jpg" width="670" height="500" width_o="670" height_o="500" src_o="http://payload.cargocollective.com/1/1/42135/511066/TAbook_Pages30-31_o.jpg" data-mid="2329262" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/42135/511066/TAbook_Pages22-23.jpg" width="670" height="500" width_o="670" height_o="500" src_o="http://payload.cargocollective.com/1/1/42135/511066/TAbook_Pages22-23_o.jpg" data-mid="2329273" border="0" align="left"/> Design with Ali and Andrew Droog Copywriting by Richard Curtis Illustration by Nick White