Since it gets chilly in the winter months, July is the perfect time of year for Australians to get into the winter spirit. Cool Yule runs until mid-July and features an ice rink, European market stalls, a giant inflatable slide and a Christmas decorated indoor enclosure thingy.
The branding features the signature Darling Harbour balloon typography, this time covered in snow. We also retouched Darling Harbour to be completely covered in snow. Just like that feeling when you wake up in the morning to a snow covered world.
I managed to get down their at the weekend and take some photos of the event and branding in action. Get down there if you can, especially if you've got kids.