Sex, Drugs and Helvetica is an annual design conference held in Melbourne, and for the first time this year, Brisbane. Both local and international speakers are invited to tell the story of one project from start to finish. The focus is on process, the up and the downs. This year I was asked to tell the story of the Telstra rebrand from the very beginning, through to launch, and everything in-between.
Other speakers included Moffit.Moffit, A Friend of Mine, Hofstede, BTP and Strategy. The event was an amazing success and offered students and professionals alike a rare glimpse into the realities of commercial design; and in my case, the epic undertaking to transform Telstra from a world of blue to life in full colour.
Feedback on the day was overwhelmingly positive with students delighted to have been given an invaluable insight into what life as a real world designer is all about. Thanks to the organisers of Sex Drugs and Helvetica for the chance to tell our story and their fantastic hospitality.