Identity
The Campaign Palace is one of Australia's premier advertising agencies and part of the WPP group. They needed a complete identity refresh to coincide with the refit of their building. The logo-mark and typography were kept simple and elegant to allow the photography to be the hero.
Taking the concept idea that a light bulb represents ideas, the chandelier represents quality ideas and lots of them. Two chandeliers were imported from Europe; one each for the newly refurbished Sydney and Melbourne offices. Each chandelier was custom made and delivered at a cost of $20,000 each. One of them was then photographed over 400 times from various angles and scales to form an image bank for the identity. Shown are the letterhead backs.
Photography by Helen White.






This A2 poster was an invitation to the launch of the new identity and office space. In order to not completely reveal the identity, a crop of the logo was used and the 'P' formed the first letter of 'Party at the Palace'. The reverse of the poster showed a selection of the chandelier photographs.